How Marketing Principles Have Influenced My Interior Design Philosophy: Call-to-Action (Functionality)
Interior Design is my art form. Fresh out of college in 1993, my original outlet for this art was as a graphic designer/creative director for an advertising firm. After my children where both in school, my path shifted to Interior…
How Marketing Principles Have Influenced My Interior Design Philosophy: Scale & White Space
Going from creating 2-dimensional print advertising in my role as a graphic designer/creative director of a marketing company to creating beautiful, harmonious 3-dimensional spaces as an interior designer has been a logical shift. The artistic concepts of an effective ad…
How Marketing Principles Have Influenced My Interior Design Philosophy: Balance
As a former graphic designer and advertising creative director, I learned the basics of creating appealing print ads that would engage the audience and convey an effective message. When I shifted to interior design 10 years ago, I discovered that…